GTM Lead

About Multitudes

Kia ora and welcome to Multitudes! We’re on a mission to make tech equitable and inclusive – and we’re hiring!

Our product is an AI agent that not only enhances product delivery but also nurtures teams – by making sure everyone is getting the feedback they need, that work is distributed fairly, and giving visibility to the warning signs of burnout.

Our dedication extends beyond our product to how we operate. Every aspect of our team, from hiring practices to product development, is infused with our commitment to diversity, equity, and inclusion. For one example, take a peek at our data ethics principles!

Our customers also represent the best software engineering teams in the world – from Honeycomb and Veho in the US, to Clara in Latin America and Octopus Deploy in Australia, and more. We’re in the company of great engineering teams who we learn from continually, so we hold ourselves to an equally high bar in both our equitable practices and our technical competence.

We’re excited to announce our second raise, bringing us to ~$4M in funding. We’ve got incredible supporters, including Blackbird Ventures, Ellen Pao (of Reddit, Project Include), Jon Williams and Doug English (co-founders of Culture Amp), Vaughan Fergusson (founder of Vend, now Lightspeed), and more. With this support, we're excited to expand our team and embark on the next chapter of our product journey.

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About the opportunity: GTM Lead

You will be our first full-time go-to-market (GTM) hire. We’re seeing great signs of customer love – as one example, our 46% conversion rate from trial to paying – and we’ve had some early wins on the GTM side – with content, inbound marketing, and our Tech Leader Chats community, which now has ~700 product & engineering leaders all around the world. Now it’s time to scale and help more people learn about our work.

You will play a pivotal role in setting and executing on our go-to-market strategy. We’re looking for a generalist – someone who’s excited about both creating the strategy and executing on it. We’ll share what we’ve done so far, and then you’ll set the strategy, run experiments, and help us decide where to double down. Along the way, you’ll help us communicate clearly to our audience of engineering and product leaders. Once leads come into the funnel, you can hand them off to others on the team for the sale. Ultimately, you will be the main unlock for growth, driving awareness and demand so we can connect with values-aligned customers.

In a given week, you might:

Kick off the week by meeting with Lauren (our founder) and Vivek (head of AI strategy, also does GTM work) to review recent GTM experiments and the sales pipeline
Testing new messaging with customers for our website or an upcoming product launch, via calls that you have organized
Meeting with a customer to write up a success story for our website
Set and implement the content marketing strategy – from podcasts to conferences, identify where our audience spends time and support with outreach and writing applications so people across the Multitudes team get to share their stories
Check in with and support our external contractors – people like Berta, who leads community management for our 700-person Tech Leader Chat Slack & Meetup community
Work closely with Laura, our exceptional product designer, to improve and optimize our website
Partner with our Engineering team (Josh, Emily, Hazel and Huanhuan) to deliver best-in-class product launches
Identify partnership opportunities and help us set up strong relationships – this could include reaching out to thought-leaders and setting up Tech Leader Chats for our community
Develop and execute on the digital marketing strategy (though this could include finding & managing contractors to help us with this) – improving SEO/SEM, building campaigns, improving our web landing pages, testing out performance marketing campaigns (e.g., social media, adwords), and using Google Analytics and other tools to measure progress
Engage with our customers on Slack to help answer questions and improving our Help Center docs as needed
Throughout all of this, live our values

This role has the potential to scale as our company grows.

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Core skills

Required

Strong analytics foundation and excitement about bringing a data-driven approach to running GTM
Deep customer empathy – you’re eager to meet with customers to better understand their pain points, test messaging, and craft stories about their successes
Strong communication skills with writing experience across different mediums (blog, website, email)
Digital marketing experience in B2B SaaS (e.g., across SEO, paid search, etc.)

Nice to have

Experience in growth within a modern B2B SaaS company
Experience with Webflow, Figma, and Hubspot
Experience in working with audiences outside of ANZ – the majority of our customers are in North America and Europe
Experience with coding and/or working with developers

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What we provide

Supportive working environment with remote & flexible work options
Commitment to diversity, equity, and inclusion – both in how we work as a team and in our product development practices
Opportunity to be part of an impact-led, fast-paced startup
Compensation includes $105-140K salary plus a meaningful equity share in Multitudes
Regular board games, an in-person team week in a beautiful location every 6 months, and other fun team activities!

This is a role where the sky’s the limit – we’ll support you in the first month to learn more about the product and our audience, and then we’ll back you to take the lead in finding the right experiments, clear messaging, and values-aligned contractors to help us along the way.

We are committed to building a diverse and inclusive team; we cannot succeed in our mission without it. People from marginalized groups are particularly encouraged to apply.

Note that this is a full-time role based in New Zealand/Australia.

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Ready to apply?

Please email hiring@multitudes.co with:

A copy of your CV
A few sentences sharing why you’re interested in working with us
An example of an experiment you did with B2B marketing to generate top-of-funnel leads (it’s all good if you’re coming from B2C – just something that shows us how you think about experimenting)

Reach out with any questions. We look forward to hearing from you!